Privacy policy of the E-shop

Our entity PHERMELI Civil No Profit Partnership prioritizes the respect of your personal data and implements appropriate measures for the compliance with applicable legislation, with regards to the protection of your personal data. The following is a detailed informative policy with regards to the collection and processing, from the Company, of the personal data of our e-shop’s users by the Company. The following terms of personal data processing by the Company refer to our e-shop customers, as well as the users of our website (and form an inseparable part of the terms and conditions that govern the use of our website and e-shop).

This present Privacy Policy provides you with general information regarding how we use your personal data. Since we cannot predict how exactly we are going to use such data in the future, we provide you with further information when we interact with you, for example through notifications in our promotional material or at the point when you place an order to our e-shop.

1. Who is the Data Controller?

1.1. The Data Controller of your personal data is the Company under the name PHERMELI Civil No Profit Partnership  with its registered seat in Likavitou 17, Athens, Greece, with Tax Registration Number 996886803  (Tax Authority of D Athinon) hereinafter referred to as the “Company”. You may address us to our contact details any request pertaining to your personal data, as well as the exercise of your legal rights.

1.2. Contact person for your personal data: Ms. Lisa Pentheroudaki.

1.3. Contact details:

For any matter relating to this present Privacy Policy and the processing of your personal data you may contact us in one of the following ways:

  • (a) Telephone number: +302106467668  Monday to Friday, 09.00 – 15.00
  • (b) E-mail address:

2. What personal data does the Company process, for what purpose and on which legal basis?

2.1. Registration, Opening and Management of your Account to the e-shop  (hereinafter the “e-shop”)

For this purpose, we process the personal data that you provide us with for your registration opening and management of Account to the e-shop: (a) mandatorily name, surname, delivery address, e-mail address and (b) optionally date of birth and telephone number.

The lawful basis for the processing is your consent to register and create your Account to the e-shop, as well as our Company’s legitimate interest for the security of your Account and your identification, where necessary.

2.2. Execution of your order through the e-shop or via telephone

For this purpose, we process the personal data that you provide us with upon placing your order: (a) mandatorily name, surname, delivery address, telephone number, e-mail address, credit/debit card details and (b) optionally date of birth.

If you wish us to issue an invoice we process additionally: profession, Tax Registration Number, Tax Authority.

The lawful basis of processing is the execution of our contractual relation and the obligations that our Company undertakes within the framework of the contract for the sale of the products and our Company’s legal obligation to comply with the tax provisions and regulations.

2.3. E-shop operation

The Company processes your personal data for the purposes of the e-shop’s operation. Such personal data includes a combination information that you provide to us, together with data that we collect automatically. The lawful basis for the processing is our Company’s legitimate interest for the secure and unencumbered operation of our e-shop, as well as our legitimate interest for the development of our commercial activities and the optimization of our systems.

2.4. Pre-sale and after-sale customer services

The processing for this purpose includes information that you provide to us, together with data that we collect automatically about you.

The lawful basis for this processing operation is our Company’s legal obligation to adopt and implement tools/means for pre-sale and after-sale customer services, as well as your consent to receive communication from the Company for customer service purposes, when you ask the Company to contact you or to manage your requests.

2.5. Commercial communication
2.5.1. General commercial communication

By granting your informed consent, to receive direct commercial communication, our Company is entitled to process the communication data which you provide us with, for the purposes of commercial communication (by e-mail).
The lawful basis for this processing operation is your prior consent.

2.5.2. Communication to the e-shop’s customers

Our Company may process the communication data that you have submitted at the point of sale of products or services to you or other transaction with us, to conduct commercial communication, in order to inform you of similar products or services or for similar purposes.

The lawful basis for this processing operation is our Company’s legitimate interest for the processing of its customer data for the purposes of direct marketing.

2.6. Statistical analysis for the optimization of the e-shop and its services

The Company processes for this purpose all data it collects within the framework of the scopes analysed above, only in the form of aggregated and statistical data, implementing all appropriate safeguards to ensure that the data subjects are no longer identifiable.

The lawful basis for the above processing is the Company’s legitimate interest for the improvement of its products and services

2.7. Where the lawful basis of commercial communication is consent, you may choose the means to receive commercial communication from us. In case you grant us your consent with selecting any means, we will use the communication data you submitted to us upon registration.

2.8. In cases when you grant us your consent for any of the above purposes, you may withdraw such consent for the future, by contacting our Company at the contact details provided herein, or by clicking on the unsubscribe link on the e-mail.

3. For how long does the Company keep my data?

3.1. We will process the information you provide to our Company through the e-shop and the personal data we collect for as long as necessary for our contractual relation. We will retain your personal data for as long as you keep interacting with our Company and for the period which is necessary for the processing purposes for which the data is collected. The data will be stored in the e-shop’s database until you request their deletion (for example in case you request to delete your account by telephone communication at the Company’s contact details under article 1 above), unless the Company is bound to comply with a legal obligation. In any case, the data is deleted after each processing purpose is fulfilled, while some data (e.g. order data) may be kept anonymously or pseudonymized for the purposes of statistical analysis.

3.2. Your contact details and the information on your personal choices and preferences for the purposes of commercial communication are kept for three (3) years from the provision of your consent (at which point the Company will notify you and ask for the renewal of your consent) or until you withdraw your consent for each of the above processing purposes, in which case the Company will delete your personal data and shall no longer use them unless the Company is bound to retain such data for the execution of a contract and/or to comply with a legal obligation pursuant to the above (for example taxation data).

4. What are my rights with regards to the processing of my personal data and how can I exercise them?

4.1. Our Company fully respects your rights with regards to the processing of your personal data.

You may exercise your rights to one of the Company’s following contact points:

  • (a) By telephone at +30-2106467668, Monday to Friday 10:00-20:00
  • (b) By email, at

4.2. Your rights, pursuant to the European General Regulation 679/2016 for the protection of personal data, are the following (as each time be applicable):

  • Right of information (Articles 13 and 14 of the Regulation)
  • Right of access (Article 15 of the Regulation)
  • Right of erasure (“right to be forgotten”) (Article 17 of the Regulation)
  • Right to rectification (Article 16 of the Regulation)
  • Right to restriction of processing (Article 18 of the Regulation)
  • Right to data portability (Article 20 of the Regulation)
  • Right to object (Article 21 of the Regulation)
  • Right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her (Article 22 of the Regulation)

4.3. Supervisory authority:

You may lodge a complaint with the supervisory authority in your country, with regards to the protection of personal data. In Greece, the supervisory authority for the protection of personal data is the Hellenic Data Protection Authority – HDPA (

4.4. Our intention is to reply to all valid requests within, the latest, one (1) month from their receipt, unless your request is very complicated or in case you have submitted more requests, in which case we will try to reply within three (3) months. We will notify you in case we need more than one (1) month to reply, for the reasons stipulated above. We might ask you to tell us what is exactly that you need, or what concerns you. Furthermore, our Company reserves the right to reject any unfounded or undue or abusive requests or requests submitted in bad faith, within the provisions of the applicable legal framework.

5. Recipients of your personal data and relation with third parties – Transfer of data to third countries

5.1. Within the course of the e-shop’s operation and the fulfillment of its contractual obligations, our Company cooperates with third companies that obtain access only to the data which are absolutely necessary for your registration to the e-shop and the management of your account, the execution of our contract of sale and in general the provision of services from our Company, the operational and technical organization of our website and the optimization of our products and services. Upon transferring your data to such third-party companies, we ensure at all times the highest level of safety. As such, your personal data are transferred only to service providers and cooperating companies which have been diligently selected and which are contractually bound.

5.2. More specifically, in order for the website to operate and process and complete your orders, we cooperate with various companies such as information system providers, website and application hosting providers, banking companies, couriers, to which we transfer only the data necessary for the execution of our contracts.
Some of the above companies work with as external associates that process personal data and, as such, they only process the data provided under our explicit instructions. As such, we have signed agreements with such companies, where we refer to the implementation and regular monitoring of security measures.

5.3. Our Company generally stores the personal data mainly within the EEA. In case of a transfer of data to third countries outside the EEA, for which there is no adequacy decision, or to International Organizations, the Company implements all appropriate safeguards as provided by the applicable legal framework for the protection of personal data with regards to the transfer to third countries and all necessary information shall be made available at the Company’s website.

5.4. Through the e-shop you may obtain access to websites and/or applications of third parties, which may or may not be our associates. In such cases, our Company has no responsibility and/or involvement to any collection and processing of personal data which may be conducted by the providers of the third-party websites and/or applications which you access. In view of the above, in order to ensure that you are fully informed about the processing of your personal data from such third-party providers, you are advised to consult the respective privacy policy uploaded on the third-party website and/or application that you visit.

6. How are my personal data secured?

6.1. The Company implements all necessary security measures for the protection and safeguard of your personal data. The information you provide to the Company is processed exclusively by specifically authorized personnel under the Company’s control and instructions, as well as the recipients of the personal data when necessary. For the processing, the Company appoints persons with the respective professional skills to provide appropriate safeguards in terms of technical knowledge and personal integrity to ensure privacy and protection of personal data. The Company, through the respective contractual commitments and its associates, implements all necessary security measures for protecting and ensuring privacy and confidentiality, as well as the integrity of personal data. In any case, the security of personal data in the platform environment is subject to factors beyond the Company’s sphere of control, as well as factors relating to technical, functional or other problems of the network or reasons of force majeure or events of chance.

6.2. You are responsible not to disclose the data/passwords you have set for the access to your account and, more specifically to safeguard the use/access to your account from third parties. Your account to the e-shop is personal and non-transferable.

7. Cookies

7.1. We use cookies on our website to be operational or more efficient in its operation, to improve your navigation, to provide you with the full potential of the website and to ensure the correct display of the content.

7.2. Cookies are small text files stored on your computer when you visit a digital platform, which are used as a means of identifying your computer. The cookies placed by the owner of the digital platform are called “first party cookies”. Cookies placed by others are called “third party cookies”. Third-party cookies allow third-party features (such as analytics, ads, and videos) to be provided on or through the digital platform. Parties installing third party cookies can recognize your device both when visiting our digital platform and when visiting some other digital platforms.

7.3. Our Company only uses the cookies which are absolutely necessary for the website operation, as well as statistical cookies.

8. Amendments to this Privacy Policy

We reserve the right to amend this present Privacy Policy, for example when this is necessary to comply with new requirements imposed by applicable laws, guidelines or technical requirements, or in the course of a revision of our processes and practices. We will notify you of any amendment to our Privacy Policy through the website